Our R&B artist is anonymous. A mask covers their face in all music videos and public appearances. This lays out the main foundation, base, or center of marketing and general promotion of the music. The anonymous identity and the mask is part of the artist's signature mark.
This artist's social media presence is active. Through apps like Instagram, they will tease fans with photos of certain parts of their face to leave fans guessing. While on Twitter, they have a hashtag where fans go to analyze sections and symbolism in music videos and songs that give away who they are. On Snapchat, the artist has filters where fans can try on their mask and record videos while streaming their song.
The main focal point is for the artist to remain a mysterious figure and to drive attention to the music. Keeping the artist anonymous will be an amazing way to include fans and have maximum interaction with fans.
