Music Marketing Blog Post #2

         Building our artist, The Unknown became a tedious process from the start. We began by researching the R&B genre and its history. We learned that R&B has a long history of maintaining a boring, slow, and mellow reputation. It was known as the type of music that was only listened to by older audiences between the ages of 35-55. In the early 2000s,  the R&B genre slowly commenced its new-age through different artists like Destiny's Child, Nelly Furtado, and R. Kelly. After learning this information, my group and I decided to pick two artists that completely and effectively represent the new age of R&B. 

        The two artists my group and I decided on were Drake and The Weeknd. After picking these artists, we did extensive research on not only these artists and their lives, but the record labels they are signed to.  By researching the record labels we learn more about the true history and background of these artists and how they came to be. Along with the record label research, we look into the artists' life and who they truly are, and what inspires them to make music. 

        After completing this research, my group and I decided that we need a unique factor to base our artist's brand and marketing on.  We all decided on maintaining an anonymous identity through the use of a mask. This mask will become the object icon that represents our artist. This mask will be extremely recognizable and will be immediately associated with our artist at a global level.

        We decided on creating a music video as a form of marketing The Unknown's identity and brand through the use of the mask and the use of a romantic storyline. The Unknown is anonymous but is depicted as a hopeless romantic through his heartbreaking classics. These songs would be available to all on Spotify, Apple Music, Amazon, Soundcloud, Pandora and many more.

        The Unknown uses every chance he gets to interact with his audience while still maintaining anonymous so, he uses social media channels like Instagram, Snapchat, Twitter, etc. in order to drop hints about his identity to his fans and give them a chance to guess and imagine what he may be like.

           Lastly, we created a website where The Unknown fans can resort to finding all kinds of information about The Unknown. This information includes but is not restricted or limited to, upcoming tour dates, surprise pop-up shows, merchandise, and different hints through imaging about his past life.